Audience Reaserch

The second person I interviewed was a boy ages 15 that enjoyed indie music, however wasn't his perfered music genre. Due to the fact that Alex wasnt an indie fan, there was not a lot of information that I collected.

Alex Jones
15

1) What clothes do you wear?I wear chinos most of the time; however I do wear jeans occasionally. Along with that, I wear Polo’s or plain t-shirts.  

2) Do you follow indie artist's style?I don’t really follow an artist style; I tend to follow a trend more than anything.

3) Do you see indie artists as an icon/Role modelIndie artists are inspirational due to the fact that they are individual to unique to them. Many people aspire to them and the success that they have made.


4) What key aspects attract you to indie music?The variation of music that indie can produce, like the beats change between different songs.

5) Do you go to gigs on a regular basis?Not particularly.

6) When was the last gig you went to?A couple of months ago.

7) In indie music videos, what do you expect to see? And why?I expect to see the instruments that they have used, if used? And the artist itself.

 
8) Do you expect different things from different indie artists?There are different types of indie music, so I guess there are different expectations.

Audience Reaserch

After writing the questions for the Interview, I asked various people, both male and female, that would answer my questions. I then asked the people if they wouldn't mind being filmed while I interviewed them, however the people I asked didnt feel comfortable enough.

Jessica Quinn - Indie Fan

18

1) What clothes do you wear?
I tend to follow the trends of many female indie artists. I tend to wear many dresses with cropped jackets with ankle boots. Although when the weather changes I swap the dresses with tight skinny jeans or leggings. This is what most of my wardrobe is filled with, although I do have many pieces of clothing that I just throw together depending on what mood I wake up in.

2) Do you follow indie artist's style?

Yes, I would say I do. I Love looking through magazines and following the latest trends in what my favourite artists wear.

3) Do you see indie artists as an icon/Role model

Hmm, I guess I do. Many indie artists follow in what they believe really, like in what they wear and the songs they sing. Each artist is individual and all different. I see them as a role model with how they follow in what they believe in, which sets the trends. For the fashion and clothing, it’s more of an icon for me.

4) What key aspects attract you to indie music?
I love the individuality that each artist has and with the connection to their music. There is such a variation in the artist’s music.

5) Do you go to gigs on a regular basis?
I go to gigs, but I am not so sure if I would say a regular basis

6) When was the last gig you went to?
About two weeks ago?

7) In indie music videos, what do you expect to see? And why?
I expect to see many shots of the artist, especially if they are solo. I feel that indie music has a connection to their audience. The clothing that they wear is important in a music video, as many viewers that are a fan of the music follow their favourite artist’s fashion.

8) Do you expect different things from different indie artists?
I suppose I do. There are different types of indie genres, so I guess for each genre the audience expect different things.

From this information that I gathered, I saw a trend in Laurens answers with the fact that she follows the trends of fashion, so this could be taken in mind when thinking of ideas for the filming of a music video.

Audience Research

The area i am looking at is fairy tales, in particular alice in wonderland, because the theme for our music video is going to be a gothic style alice in wonderland. one of the main things the video will have to follow is a story line, gothic fairy tales focus on the dark side of fairy tales (the polar opposite of Disney). even though they are quite dark they still focus on major themes such as love, but they also concentrate on the theme of darkness and evil. An example of this would be in red riding hood were the 'big bad wolf' is actually a werewolf or the book 'alice in wonderland, madness returns' were alice is in a mental institute  and her mind is more dark and dangerous, and wonderland mimics that and all the characters are more dark etc.
Another very dominant theme in gothic fairy tales is sadness, this is emulated from the use of dark shades and colours, grim shapes and sad faces. Overall gothic fairy tales can be regarded as quite depressing but in some of them there can be moral messages embedded in the story.  

Music Video Ideas

one theme we plan on using is the gothic/ nightmarish fary tale.
ideas we have had are things such as an alice in wonderland theme:
Master shot of someone dressed as a gothic style alice, walking through a hall in the style of the hearts. castle with a throne at the end and hearts cards falling from the celing.
shot of her walking through a corridor with people with rabbit, cat ears walking the other way (not being able to see their faces).
shots of alice siting under a tree/ rosebush singing (possibly looking towards the sky).
sitting at the end of deserted picnic table with cutlery, saucers and plates strewn everywere.

Analysis of an artist: James Blunt (early career)

since our artist is indie acoustic i chose to look at James Blunt as he was similar earlier in his career. the main area im going to look at is the look of his music videos.

like most songs of the genre the general tone is quite mellow and calm. there is a strong theme of love or being in a relationship, all of this is backed up by the low tones and gloomy lighting. you also see shots of the 2 lovers together and apart in what seems to be a similar room, one difference seems to be that when james is alone the room is dark, but when their together or when his lover is alone the room is light, this could symbolize that she is the light of his life. The narrative is also quite evident as their is clearly a story about heartbreak running throughout the entire video. the way it shows them together and then apart gives an impression of slowly slipping apart.

S.T.E.P

Style - How are you posting this? Picture form? Prezi form? All text? Hyperlink? Video Clip?

Topic - What have you found/done?

Exploration - Why is this important? What is the effect?

Production - How will this new information affect your production?

Ideal audience member

Ideal Audience Member - Indie Pop


Name: Laura Brown 
Gender: Female
Age: 19
Hair: Blonde/Brown 
        lose curls - middle parting/fringe
Makeup: Dark eyes, pale natural lips, light blusher
Clothing: Lose Dress, black leather jacket, Ankle boots, shoulder bag

Fashion: Reads magazines, follows trends
Celebrities: Alexa Chung is her main icon 

Interested: Indie music, friends, festivals (Mainstream), Music gigs, Independent bands 
Films: Trainspotting, Never let me go, Breakfast at Tiffany's 

Education: University, Art student 
Bands: Velvet Underground, Happy Mondays, The kooks, Cage the Elephant 

Internet: Facebook, Especially YouTube, Owns a Blackberry